Michelle Lam
About Michelle Lam
Michelle Lam is a Regional Account Director with extensive experience in developing brand strategies that leverage digital and social media platforms. She has held various roles in prominent companies, including UM Worldwide and Havas Media Group, and has a strong background in building strategic partnerships within the marketing industry.
Work at 9gag
Michelle Lam has been serving as the Regional Account Director at 9GAG since 2021. In this role, she focuses on managing regional accounts and developing strategies that enhance brand visibility and engagement across digital platforms. Her expertise in integrating digital and social media platforms plays a crucial role in driving the company's marketing initiatives.
Previous Experience at UM Worldwide
Michelle Lam worked at UM Worldwide in various capacities from 2012 to 2016. She began as a Planning Manager from 2012 to 2015, where she developed brand strategies. Following this, she served as the Associate Integrated Planning Director for one year in 2015-2016. Her experience at UM Worldwide contributed to her understanding of brand strategy and digital media.
Experience at Havas Media Group
From 2016 to 2021, Michelle Lam held the position of Account Director at Havas Media Group in Hong Kong. During her five years there, she was responsible for managing client accounts and developing marketing strategies that leveraged digital media. This role further solidified her expertise in building strategic partnerships within the marketing industry.
Education and Expertise
Michelle Lam studied Marketing at City University of Hong Kong, where she earned a Bachelor of Business Administration (BBA). She also attended Università Commerciale 'Luigi Bocconi' / Bocconi University. Her educational background supports her advanced skills in digital media and brand strategy development.
Strategic Partnerships in Marketing
Michelle Lam has a strong track record of building and maintaining strategic partnerships in the marketing industry. Her experience across various roles in different organizations has equipped her with the skills necessary to foster relationships that enhance brand visibility and engagement.