Arpit Saxena
About Arpit Saxena
Arpit Saxena is a Senior Analyst at A Place for Mom, where he has worked since 2022. He has a strong background in data analysis and automation, contributing to significant improvements in marketing efficiency and customer acquisition.
Work at A Place for Mom
Arpit Saxena has been serving as a Senior Analyst at A Place for Mom since 2022. In this role, he operates within the New York City Metropolitan Area and focuses on enhancing the efficiency of marketing operations. He automated SEM file uploads using Python, which led to a 20% reduction in the marketing team's manual workload. Additionally, he executed ad-hoc analyses that contributed to a 5% increase in customer acquisition, demonstrating his impact on the company's growth strategies.
Previous Experience at Shift Markets
Prior to his current position, Arpit Saxena worked as a Marketing Data Analyst at Shift Markets from 2018 to 2022. During his four years in the Greater New York City Area, he developed and maintained an effective reporting dashboard that reduced data retrieval time by 30% for the business team. His role involved collaborating with various departments to enhance data-driven decision-making processes.
Educational Background
Arpit Saxena holds a Master’s Degree in Management Information Systems from Stevens Institute of Technology, where he studied from 2016 to 2017. He also earned a Bachelor of Technology (B.Tech.) in Computer Science from ITM University Gurgaon, completing his studies from 2010 to 2014. His educational background provides a solid foundation for his analytical and technical skills in the field.
Technical Skills and Contributions
Arpit Saxena has demonstrated strong technical skills throughout his career. He implemented Google Analytics 4 (GA4) with the product team, which improved data accuracy by 10% by identifying data discrepancies. He has also partnered with Marketing, Sales, and Product teams to increase conversion rates by 10% across digital marketing channels, showcasing his ability to leverage data for strategic improvements.
Early Career Experience
Arpit began his career as a Web Development Engineer at City Innovates (P) Limited in 2013, where he worked for one year in Gurgaon, India. He also gained experience as an intern at Siemens Technology India for one month in 2013 in the Mumbai Area. These early roles contributed to his foundational skills in technology and analytics.