Jess Mathews
About Jess Mathews
Jess Mathews is an Associate Content Strategist at A Place for Mom, specializing in audience strategy and site performance analysis. With a background in content writing and strategic communication, Mathews has contributed to various roles within the company since 2021.
Work at A Place for Mom
Jess Mathews has been serving as an Associate Content Strategist at A Place for Mom since 2021. In this role, she specializes in audience strategy, focusing on market and audience research as well as understanding site performance. Prior to her current position, she worked as a Junior Content Strategist for 7 months and as a Copywriter for 6 months at the same organization. During her time at A Place for Mom, she has collaborated with another strategist to create strategic copy for a newsletter that reaches over 500,000 caregivers.
Previous Experience in Content Strategy
Before joining A Place for Mom, Jess Mathews worked at iFocus Marketing as a Content Writer for 8 months. She also held a position at KC TAN, INC. as a Marketing and Brand Specialist for 2 years. These roles contributed to her expertise in content optimization and audience engagement, allowing her to leverage insights on user intent and keyword performance effectively.
Education and Expertise
Jess Mathews studied at The University of Kansas, where she earned a Minor in Creative Writing and a degree in Journalism with a focus on Strategic Communication. Her education, completed between 2016 and 2020, provided a strong foundation in writing and communication strategies, which she applies in her current role in content strategy.
Background in Content Development
Jess Mathews has a background in content development that spans several roles and organizations. Her experience includes working as a Copywriter and Junior Content Strategist at A Place for Mom, where she developed skills in audience research and content optimization. This diverse background has equipped her with the ability to understand site performance and guide content strategies effectively.