Katy Elster
About Katy Elster
Katy Elster serves as the Regional Vice President at A Place for Mom, where she has worked since 2013. She has extensive experience in marketing and sales within the healthcare and senior housing sectors, having held previous positions at Resurrection Health Care, Vi, and Brookdale.
Work at A Place for Mom
Katy Elster has served as the Regional Vice President at A Place for Mom since 2013. In this role, she focuses on enhancing the company's outreach and effectiveness in the senior living market. Her responsibilities include developing strategies to improve referral partnerships and overseeing regional operations to ensure alignment with corporate objectives.
Previous Experience in Healthcare Marketing
Before joining A Place for Mom, Katy Elster held several significant positions in the healthcare sector. She worked at Resurrection Health Care as the Divisional Director of Marketing for Senior Services from 2006 to 2012. Prior to that, she was the Marketing Director at Brookdale from 1993 to 2001, where she developed marketing strategies for senior living communities. Additionally, she served as Vice President of Sales Performance at Vi for a brief period in 2012-2013.
Education and Expertise
Katy Elster earned a Bachelor of Science degree in Human Resources from California State University, Chico. Her academic background supports her professional focus on process improvement and sales training, particularly within the healthcare and senior housing sectors. She has developed expertise in cultivating long-term referral business partnerships, which is essential in her current role.
Achievements in Sales and Marketing
Throughout her career, Katy Elster has developed and executed physician coordination programs aimed at enhancing referral and sales goals. Her initiatives have contributed to improved business outcomes in the organizations she has worked with, reflecting her commitment to driving success in sales performance and marketing strategies.