Kelly Caporaso
About Kelly Caporaso
Kelly Caporaso serves as the Manager of Segment Marketing at A Place for Mom, where she has worked since 2021. With a background in marketing from Clemson University and extensive experience at Oliver Wyman, she focuses on developing strategies that enhance customer engagement and support families in finding care options.
Work at A Place for Mom
Kelly Caporaso has served as the Manager of Segment Marketing at A Place for Mom since 2021. In this role, she has developed and implemented segment marketing strategies that have significantly increased customer engagement. Her work contributes to the organization's mission of assisting families in finding suitable care options. Based in New York, New York, she has focused on time-sensitive marketing projects, ensuring timely execution and delivery.
Previous Experience at Oliver Wyman
Prior to her current role, Kelly Caporaso worked at Oliver Wyman in various marketing positions. She began as an Administrative Assistant in 2013 and transitioned to a Marketing Assistant in Financial Services from 2014 to 2016. She advanced to Marketing Associate and then Senior Marketing Associate in Financial Services from 2016 to 2019. In 2020, she became the Marketing Manager for Cross-Industry Practices, holding this position until 2021.
Education and Expertise
Kelly Caporaso studied Marketing at Clemson University, where she earned her Bachelor’s Degree. She also participated in the Clemson University Study Abroad Program and studied at The Umbra Institute. Her educational background has equipped her with the skills necessary for her marketing roles, particularly in segment marketing strategies.
Background
Kelly Caporaso has a professional background primarily in marketing, with extensive experience in both segment and financial services marketing. Her career began at Ipreo as an Administrative Assistant before she joined Oliver Wyman, where she held multiple marketing roles over several years. This trajectory has provided her with a solid foundation in marketing practices and project management.