Lauren Radcliffe
About Lauren Radcliffe
Lauren Radcliffe serves as the Senior Vice President of Marketing at A Place for Mom, where she leads initiatives to develop partnerships and enhance services for caregivers in senior living and home care. With over 20 years of marketing leadership experience across various sectors, she has held significant roles at companies such as NBCUniversal, E*TRADE, and Dr Pepper Snapple Group.
Current Role at A Place for Mom
Lauren Radcliffe serves as the Senior Vice President of Marketing at A Place for Mom, a position she has held since 2020. In this role, she leads initiatives aimed at forging new partnerships and business opportunities. Her focus is on expanding the network to better serve caregivers in the senior living and home care sectors. She oversees customer marketing and the family experience, ensuring that families have access to the necessary tools, information, and resources to make informed decisions regarding senior care.
Previous Experience in Marketing Leadership
Lauren Radcliffe has over 20 years of marketing leadership experience across various industries, including consumer goods, financial services, senior care/healthcare, and entertainment. Prior to her current role, she worked at E*TRADE as Vice President of Marketing, Media and Acquisition from 2015 to 2020. She also held the position of Vice President, Client Solutions at NBCUniversal, Inc. from 2013 to 2015. Additionally, she served as Director of National Media and Branded Entertainment at Dr Pepper Snapple Group from 2004 to 2013.
Educational Background
Lauren Radcliffe studied at Rutgers University, where she earned a Bachelor of Science (BS) degree in Business, Management, Marketing, and Related Support Services. Her studies spanned from 1996 to 1999, providing her with a solid foundation for her extensive career in marketing and leadership.
Expertise in Customer Experience
Lauren Radcliffe is recognized for her ability to help brands create and identify their competitive advantages by exceeding customer expectations. She is passionate about working with mission-based organizations and is committed to building high-performing, result-driven teams. Her expertise includes overseeing customer marketing strategies that enhance the family experience in senior care.
Career Progression and Roles
Lauren Radcliffe's career began at Deutsch, where she worked as a Public Relations Supervisor from 1999 to 2004. She then transitioned to Dr Pepper Snapple Group, where she spent nine years in various marketing roles. Her experience at NBCUniversal and E*TRADE further solidified her reputation as a leader in marketing strategy and execution. Throughout her career, she has consistently focused on initiatives that drive business growth and enhance customer satisfaction.