Matt Massaro
About Matt Massaro
Matt Massaro is a Data & Business Intelligence Analyst with experience in developing algorithms for lead generation and creating interactive dashboards. He has worked for notable companies including Fasten, Ellevation Education, and currently A Place for Mom, where he focuses on optimizing sales operations through data analysis.
Work at A Place for Mom
Matt Massaro has been employed at A Place for Mom as a Data & Business Intelligence Analyst since 2022. In this role, he focuses on enhancing data-driven decision-making processes within the organization. His responsibilities include developing algorithm-driven lead lists that improve outreach efforts for the sales team, which consists of over 300 members. Additionally, he creates interactive Tableau dashboards that deliver real-time insights into lead usage and conversion rates.
Previous Experience in Business Intelligence
Prior to his current position, Matt worked at Ellevation Education as a Business Intelligence Analyst from 2018 to 2022 in the Greater Boston Area. During his tenure, he conducted A/B testing to refine lead list features, which led to improved conversion rates. His experience at Ellevation Education contributed to his expertise in data analysis and business intelligence strategies.
Financial Analyst Role at Fasten
Before joining Ellevation Education, Matt served as a Financial Analyst at Fasten from 2016 to 2018. In this position, he gained valuable experience in financial data analysis and reporting. His work at Fasten laid the foundation for his later roles in business intelligence and data analytics.
Education and Expertise
Matt Massaro earned a Bachelor of Science in Finance from Bentley University. His educational background provided him with a strong foundation in financial principles and analytical skills, which he has applied throughout his career in various analytical roles. His expertise includes automating report generation and distribution using Python in Databricks, optimizing sales operations.