Raj Bahl
About Raj Bahl
Raj Bahl serves as the Chief Product & Technology Officer at A Place For Mom, where he has led significant digital transformations and achieved substantial cost savings. With a diverse background in technology leadership across various companies, he has a proven track record in driving growth and innovation in the digital marketplace.
Work at A Place for Mom
Raj Bahl serves as the Chief Product & Technology Officer at A Place For Mom since 2019. He has led a comprehensive transformation of the digital marketplace, which includes 17,000 senior living communities and homecare providers across the United States. Under his leadership, the company achieved a 53% growth in annual revenues. He redesigned and rebuilt APlaceForMom.com, focusing on mobile-friendly design and SEO optimization, which resulted in a 40% year-over-year growth in leads. Bahl also developed AI-driven search algorithms that improved referral enrollments in senior living communities by over 15% annually. Additionally, he established a new cybersecurity function within the organization.
Previous Experience at A+E Networks
Prior to his current role, Raj Bahl worked at A+E Networks as the Senior Vice President & Chief Technology Officer for Digital Media from 2014 to 2019. He previously held the position of Vice President & Chief Technology Officer - Digital Media from 2012 to 2014. During his tenure, he was instrumental in enhancing digital media strategies and technologies, contributing to the overall growth and innovation within the organization.
Career at Dow Jones
Raj Bahl held multiple positions at Dow Jones, including Executive Director of Mobile Development from 2010 to 2011 and Vice President of Consumer Products Technology from 2011 to 2012. He also served as Director of Network Platforms & Ad Sales Technology from 2008 to 2010. His roles involved overseeing technology initiatives that supported mobile development and consumer product strategies, contributing to the company's technological advancements.
Educational Background
Raj Bahl has a diverse educational background. He studied at Delhi University, where he earned a Bachelor of Commerce degree. He completed the Advanced Information Management Program (AIMP) and the Experienced Information Management Leadership Program (EIMP) at GE Crotonville. Additionally, he attended The Wharton School for courses in Finance for Non-Financial Managers and Leadership by Action & Reflection. Bahl also studied Strategy, Leadership, and Management at Harvard Business School as part of the Cable Executive Management program.
Achievements in Technology and Business Growth
Raj Bahl has achieved significant milestones in his career. He led the consolidation of four on-premise data centers to AWS cloud infrastructure, resulting in over $1 million in savings. He played a key role in securing $175 million in funding from notable investors in 2022. Bahl also propelled revenues from search engine marketing campaigns and affiliate channels by 80% through strategic implementations such as A/B testing and new marketing pages.