Stacey Lawson
About Stacey Lawson
Stacey Lawson serves as the Vice President of Strategic Customers at A Place for Mom, where she focuses on building relationships with C-Suite executives and enhancing customer engagement in the senior living sector. With a background in B2B technology sales and a Master's degree from Texas State University, she has successfully transitioned to senior living during the pandemic, leading a team that generates over $200 million in annual revenue.
Current Role at A Place for Mom
Stacey Lawson serves as the Vice President of Strategic Customers at A Place for Mom, a position she has held since 2020. In this role, she focuses on cultivating and nurturing relationships with C-Suite executives to ensure strategic alignment and partnership. Lawson plays a crucial role in developing programmatic initiatives aimed at increasing customer engagement within the senior living sector. Her leadership contributes to the overall success and growth of the organization.
Previous Experience in Technology Sales
Prior to her current role, Lawson transitioned from B2B technology sales to the senior living industry during the pandemic. She worked at Amadeus as Regional Vice President for the Northeast from 2016 to 2020, where she managed operations in the Greater New York City Area. Before that, she held various positions at Marketwired, including Senior Manager of Inside Sales and Senior Manager of Client Sales West, from 2013 to 2016. Her extensive background in technology sales has equipped her with innovative strategies for building high-growth sales teams.
Education and Expertise
Stacey Lawson earned her Master's degree from Texas State University. Her educational background, combined with her extensive experience in sales and customer relationship management, has positioned her as an expert in driving strategic initiatives and fostering partnerships in the senior living industry.
Career Background in Public Relations
Lawson began her career in public relations, working as an Account Manager at PR Newswire from 2007 to 2013 in Chicago, IL. She also served as Director of Publisher's Services at Phenix & Phenix Literary Publicists for one year in Austin, Texas. These roles provided her with foundational skills in client management and communications, which she has applied throughout her career.
Revenue Generation Leadership
In her current role and previous positions, Stacey Lawson has demonstrated strong leadership capabilities by coaching and leading teams responsible for generating over $200 million in annual revenue. Her focus on data-driven strategies and customer engagement has been instrumental in achieving significant financial outcomes for the organizations she has worked with.