Zachary Wiesen
About Zachary Wiesen
Zachary Wiesen is a Senior Manager of Acquisition Marketing at A Place for Mom, where he has worked since 2020 in the New York City Metropolitan Area. He has extensive experience in marketing, having held various positions at Fanatics, Inc. and other organizations.
Work at A Place for Mom
Zachary Wiesen has been serving as the Senior Manager of Acquisition Marketing at A Place for Mom since 2020. In this role, he manages a team dedicated to optimizing paid search campaigns across major platforms, including Google, Bing/Yahoo Network, and the Amazon marketplace. His focus on acquisition marketing aims to enhance the company's visibility and reach within the senior living industry.
Previous Experience in Marketing
Prior to his current position, Zachary Wiesen held several roles at Fanatics, Inc. He started as a Social Marketing Associate from 2012 to 2014, then progressed to Marketing Specialist from 2014 to 2016, and later served as Sr. Marketing Specialist from 2016 to 2018. He also worked as Manager of Internet Marketing from 2018 to 2020. His diverse experiences at Fanatics equipped him with a strong foundation in marketing strategies and campaign management.
Education and Expertise
Zachary Wiesen earned two Bachelor's Degrees from the University of Florida, one in Finance and the other in Sport Management, both completed between 2008 and 2012. His educational background provides him with a solid understanding of financial principles and the sports industry, which complements his marketing expertise, particularly in creating and optimizing paid search campaigns.
Internship Experience
Zachary Wiesen gained valuable experience through various internships during his studies. He worked as a Gator Guest Services Intern and a Finance Intern at the University of Florida Athletic Association in 2010 and 2011, respectively. He also completed a Marketing Internship at Dunkin' Brands in 2011 and a Stadium Operations Internship with the Washington Nationals in 2012. These roles contributed to his practical knowledge in marketing and operations.