Sergio Delgado
About Sergio Delgado
Sergio Delgado is a Marketing Art Lead with extensive experience in developing creative strategies for digital advertising campaigns. He has worked for notable companies such as Major League Soccer, Hulu, and Electronic Arts, and currently leads marketing art initiatives at A Thinking Ape.
Current Role at A Thinking Ape
Sergio Delgado serves as the Marketing Art Lead at A Thinking Ape, a position he has held since 2020. In this role, he has developed creative strategies for performance-based digital ad campaigns, focusing on user acquisition, retention, and re-targeting. He collaborates closely with the User Acquisition team to analyze performance data and optimize creative assets for maximum impact. Additionally, he works with game art leads to ensure alignment on creative strategies and brand development.
Previous Experience in Marketing and Design
Delgado has a diverse background in marketing and design, having worked in various roles across multiple companies. He was the Marketing Design Lead at Wooga from 2017 to 2020, where he contributed to creative direction. Prior to that, he served as Art Director at Electronic Arts from 2014 to 2016 and held the position of Senior Designer at Hulu for a brief period in 2016. His experience also includes roles at ModOp as Art Director and EA Mobile as Designer in Consumer Marketing.
Early Career at Major League Soccer
Sergio Delgado began his career as a Designer at Major League Soccer, where he worked from 2003 to 2008 in New York City. This five-year tenure provided him with foundational experience in design and marketing within a major sports organization. Following this role, he continued to build his career in the design field, taking on various positions that expanded his expertise.
Educational Background in Graphic Design
Delgado studied Graphic Design at The Art Institute of New York City, where he earned an Associate of Science (AS) degree from 2002 to 2004. This educational background equipped him with the skills necessary for his career in marketing and design, laying the groundwork for his subsequent professional achievements.
Creative Process and Workflow Development
In his various roles, Sergio Delgado has defined both internal and external creative processes and workflows for creative production based on business needs. He has set brand and creative guidelines that assist in producing industry-leading marketing assets, demonstrating his ability to integrate strategic thinking with creative execution.