Callum Armstrong
About Callum Armstrong
Callum Armstrong is a Content Marketing Manager at A2X and a Co-Founder of The Boho Store in Tauranga, New Zealand.
Current Professional Roles
Callum Armstrong holds several significant roles in various companies across New Zealand. He is the Content Marketing Manager at A2X, where he oversees the development and implementation of content strategies. In parallel, he serves as the Managing Director at Manuka Essentials Limited and Paste & Publish. In each role, Armstrong focuses on enhancing the company's strategic marketing initiatives.
Co-Founder of The Boho Store
Callum Armstrong co-founded The Boho Store, a retail business located in Tauranga, Bay of Plenty, New Zealand. He led the rebranding efforts from Boho Body Care Limited to The Boho Store and launched a new website, www.boho.nz. Additionally, Armstrong played a key role in opening a physical retail shop in Piccadilly Arcade, Tauranga Central. His responsibilities include product development, manufacturing, and retail marketing. In collaboration with Jess Elliot, he has successfully expanded the business operations.
Educational Background
Callum Armstrong studied at the University of Otago, where he pursued a Bachelor of Commerce (BCom) in Marketing. His academic tenure lasted from 2012 to 2014. This educational background laid a strong foundation for his career in marketing and content management.
Early Career Experience
In his early career, Callum Armstrong worked as a Sales Consultant at Carlisle Flooring from 2015 to 2017 in New Zealand. During his two-year tenure, he gained valuable experience in sales and customer relations, which later contributed to his expertise in content marketing and business management.
Environmental Commitment
The Boho Store, co-founded by Callum Armstrong, dedicates 1% of its revenues to support environmental causes. This initiative reflects Armstrong's commitment to sustainability and his intent to make a positive impact beyond the business's immediate goals.