Geoff Gualano
About Geoff Gualano
Geoff Gualano is the Head of Marketing at A2X in Toronto, Ontario, Canada, with extensive experience in marketing roles at various companies including FieldChat, Xero, and Hubdoc.
Title
Geoff Gualano is the Head of Marketing at A2X, based in Toronto, Ontario, Canada.
Current Company
Geoff Gualano is currently the Head of Marketing at A2X. He is based in Toronto, Ontario, Canada. He has been actively involved in promoting A2X's certification courses, which have aided in upskilling more than 1,000 accounting professionals. He also published a blog post highlighting A2X's win of the Xero UK Practice App of the Year 2024 award.
Previous Roles and Experience
Geoff Gualano has held various senior marketing roles in multiple companies. He co-founded and served as the Head of Marketing at FieldChat from 2020 to 2022. Prior to that, he was the Head of Product Marketing at Xero for nine months after Xero acquired Hubdoc, where Geoff had a key role as Head of Marketing from 2018 to 2020 and as Senior Product Marketing Manager from 2017 to 2018. Additionally, Geoff worked as Senior Product Marketing Manager and Product Marketing Manager at ScribbleLive in 2016, and as Product Marketing Manager at Haivision from 2014 to 2016. His tenure at Apple included roles such as In-Store Guest Trainer, SMB Account Manager, and Specialist between 2009 and 2014.
Education and Expertise
Geoff Gualano achieved a College Diploma in Media Arts from CEGEP - John Abbott College and later studied Community and Public Affairs at Concordia University. He specializes in marketing-led acquisition strategies with a strong emphasis on building vibrant customer communities. Geoff has experience in scaling companies from less than $1M to over $10M in annual recurring revenue (ARR) and has been instrumental in helping early-stage B2B SaaS companies establish product-market fit and develop notable brands.
Community Engagement
Geoff Gualano has a strong focus on engaging with professional communities, particularly within the ecommerce accounting and bookkeeping sectors on LinkedIn. He actively participates in discussions and shares insights, leveraging his experience in SMB cloud accounting to build and nurture valuable relationships within these communities.