Douglas Greenwell
About Douglas Greenwell
Douglas Greenwell serves as the Interim Chief Commercial Officer at Abatable and the Ecosystem Leader at Horizon37, both based in London, England. With over 30 years of experience in sales management and business strategy, he has held various leadership roles in multiple organizations, focusing on data-driven approaches and sales re-engineering.
Current Role at Abatable
Douglas Greenwell serves as the Interim Chief Commercial Officer at Abatable, a position he has held since 2024. In this role, he is responsible for overseeing commercial strategies and driving growth initiatives within the organization. His tenure at Abatable has been marked by a focus on enhancing sales processes and improving customer engagement.
Professional Experience
In addition to his role at Abatable, Douglas Greenwell is also the Ecosystem Leader at Horizon37, a position he has held since 2024. His previous experience includes serving as the Fractional Chief Revenue Officer at Sylvera and as VP Sales/Scaling Advisor at Fenix Insight Ltd. He has also worked as a Co-Founder at 868data and held various leadership positions at Duco, including Chief Strategy Officer and Global Head of Sales.
Education and Qualifications
Douglas Greenwell studied at the University of Surrey, where he earned a BSc (Hons) in Physics & Modern Computing from 1987 to 1991. He also attended Borden Grammar School from 1982 to 1987. In 2022, he completed a course on Climate Change: Learning for Action at Terra.do, furthering his knowledge in climate technology.
Expertise in Sales and Business Strategy
Douglas Greenwell has over 30 years of experience in applying data-driven approaches to business operations and sales management. He specializes in sales re-engineering, focusing on sales management processes, forecasting, and CRM support. His expertise extends to demand generation, customer churn programs, and marketing analytics, making him a valuable asset in driving business growth.
Leadership and Management Skills
Douglas Greenwell has demonstrated strong leadership skills throughout his career, particularly in managing complex bids and leading sales teams. He has experience in developing customer retention strategies and implementing scale-up processes. His background in operational resilience and big data further enhances his ability to guide organizations through growth and transformation.