Bruce Bober
About Bruce Bober
Bruce Bober is a Senior Project Engineer at ABC Group, specializing in automotive interior design and engineering. He has extensive experience in areas such as CAE, system integration, and NVH optimization, and has worked with notable companies like Saturn and General Motors.
Work at ABC Group
Bruce Bober has been employed at ABC Group as a Senior Project Engineer in the Advance Engineering Group, Interior Business Unit since 2013. His role involves overseeing engineering projects related to automotive interior design. Bober's tenure at ABC Group has spanned over 11 years, during which he has contributed to various initiatives aimed at enhancing vehicle interior functionality and aesthetics. His expertise in system integration and NVH optimization plays a crucial role in the development of innovative solutions within the automotive sector.
Education and Expertise
Bruce Bober earned a Bachelor of Science degree in Mechanical Engineering from the University of Michigan, where he studied from 1979 to 1983. His educational background provides a strong foundation for his extensive expertise in areas such as computer-aided engineering (CAE), system integration, injection molding, and noise, vibration, and harshness (NVH) optimization. Bober's knowledge in these fields enables him to tackle complex design challenges effectively.
Background in Automotive Engineering
Before joining ABC Group, Bruce Bober worked at General Motors as a Lead Interior Design Release Engineer from 2001 to 2013. His responsibilities included leading design projects and ensuring the successful release of interior components. Prior to his time at GM, he spent 13 years at Saturn as a Development and Interior Design Engineer and in Business Development. His background in these roles has equipped him with a comprehensive understanding of automotive design and engineering processes.
Achievements in Automotive Design
Bruce Bober has pioneered several design innovations in the automotive industry. Notably, he was instrumental in the use of 3M Thinsulate to improve NVH in automotive interiors. He also developed and implemented the first sliding armrest and enhanced beverage holders during his tenure at General Motors and Saturn. Additionally, Bober demonstrated and implemented light pipes in door trim and lighted integrated storage compartments for GM, showcasing his ability to integrate functionality with design.
Project Leadership and Design Specialization
Bruce Bober specializes in creating design concepts that address customer design challenges. He leads projects from inception to completion, ensuring that all aspects of the design process are managed effectively. His experience in system integration and his focus on user-centered design allow him to deliver solutions that meet both functional and aesthetic requirements in automotive interiors.