Alicia Bone
About Alicia Bone
Alicia Bone serves as the IT Product Owner for PIM at ABC Supply Co. Inc., where she has worked since 2018. With a background in eCommerce and product management, she specializes in user interface design and web analytics.
Current Role at ABC Supply Co. Inc.
Alicia Bone serves as the IT Product Owner - PIM at ABC Supply Co. Inc. since 2018. In this role, she focuses on product information management, leveraging her expertise to enhance the company's IT product offerings. Additionally, she has been working as a Senior eCommerce Business Analyst at the same company since 2015. Her responsibilities include analyzing eCommerce strategies and improving user experiences within the Janesville/Beloit, Wisconsin area.
Previous Experience at Footlocker.com/Eastbay
Alicia Bone has extensive experience at Footlocker.com/Eastbay, where she held multiple roles from 1998 to 2013. She started as an Internet Product Analyst and progressed to positions such as Internet Project Manager, Internet Site Manager, and eCommerce Business Manager. Her tenure at Footlocker.com/Eastbay spanned 15 years, during which she contributed to various aspects of eCommerce and product management.
Education and Expertise
Alicia Bone studied at Northcentral Technical College, earning an Associate of Applied Science in Marketing from 1989 to 1991. She furthered her education at the University of Phoenix, where she obtained a Bachelor of Science in Business with a focus on Marketing from 2006 to 2009. Her educational background supports her expertise in multi-channel merchandising, marketing coordination, and user interface design.
Technical Skills and Tools
Alicia Bone possesses technical skills in various tools essential for eCommerce and product management. She is proficient in using Optimizely for A/B testing and UserTesting.com for conducting usability assessments. Additionally, she has experience with web analytics tools such as IBM Coremetrics Analytics and Google Analytics, which aid in optimizing online performance. Her skills also include managing the Stibo STEP Application for Product Information Management.
Professional Skills and Specializations
Alicia Bone specializes in creating wireframes, mockups, and prototypes for user interface design. She has a strong background in managing on-site search and navigation, as well as customer ratings and reviews. Her experience includes executing website merchandising and promotions, along with conducting formal usability testing for both desktop and mobile devices.