William White
About William White
William White serves as the Vice President of Market Access at Abeona Therapeutics, specializing in payer engagement, market analysis, and KOL development within the biotech industry. He has extensive experience in pricing, reimbursement, and contracting, having held various leadership roles at notable companies such as Brainstorm Cell Therapeutics and Novartis Gene Therapies.
Work at Abeona Therapeutics
William White serves as the Vice President of Market Access at Abeona Therapeutics, a position he has held since 2024. In this role, he focuses on payer engagement and market analysis, contributing to the company's strategic initiatives. His responsibilities include developing patient access strategies and implementing Patient Services and HUB design to enhance market penetration and patient support.
Previous Experience in Biotech
Before joining Abeona Therapeutics, William White held several significant positions in the biotech industry. He was the Senior Vice President, Head of Market Access and Pricing at Brainstorm Cell Therapeutics from 2020 to 2023, where he led the market access strategy for prademagene zamikeracel (pz-cel). His prior roles include Vice President of Patient Access at Novartis Gene Therapies from 2017 to 2020 and various positions at Lundbeck, including East/West Region Specialty Sales Director and Senior Director of Managed Care.
Education and Expertise
William White earned a Bachelor of Science in Business Administration with a focus on Marketing from Rider University, completing his studies from 1990 to 1994. His educational background supports his expertise in pricing, reimbursement, and contracting within the biotech sector. He is known for bridging the gap between research and development and commercial launches, optimizing product sales and profitability.
Leadership and Team Development
William White is recognized for his ability to build and lead high-performing teams in the biotech field. He has successfully led cross-functional C-Suite leadership teams to drive successful therapeutic solutions. His leadership style emphasizes collaboration and strategic alignment, which has contributed to his success in developing effective market access strategies.
Career Progression in Sales and Market Access
William White's career in the pharmaceutical and biotech industries spans several roles focused on sales and market access. He began as a Specialty Sales Representative at Forest Laboratories from 1995 to 1997, followed by a position as District Sales Manager at Elan Pharmaceuticals. His extensive experience includes various roles at Lundbeck, where he developed expertise in managed markets and specialty sales.