Kerri Gordon
About Kerri Gordon
Kerri Gordon is a Marketing Campaign Manager with extensive experience in developing and executing marketing strategies. She has worked for several companies, including N-able and Charles & Colvard, Ltd., and holds degrees in English Language and Literature and Communication Studies.
Current Role at N-able
Kerri Gordon serves as the Marketing Campaign Manager at N-able, a position she has held since 2019. In this role, she is responsible for developing and executing marketing campaigns aimed at generating qualified opportunities and marketing qualified leads (MQLs). Her work involves collaborating with business and sales stakeholders to create effective demand generation campaigns. Kerri utilizes various marketing tools to forecast and analyze campaign performance, ensuring that strategies align with company goals.
Previous Experience at Charles & Colvard, Ltd.
Prior to her current position, Kerri held multiple roles at Charles & Colvard, Ltd. She worked as a Marketing Campaign Manager for 10 months in 2018, where she designed campaign strategies for product launches. Before that, she served as a Marketing Communications Specialist for 11 months and as a Marketing Project Coordinator for 7 months. In these roles, she managed vendor relationships and contributed to the development of marketing initiatives.
Experience at SciQuest
Kerri Gordon began her career at SciQuest, where she worked in various marketing roles from 2014 to 2016. Initially, she served as a Jr. Marketing Specialist, focusing on branding and messaging. She later transitioned to the role of Integrated Campaigns Specialist for four months in 2016. During her time at SciQuest, Kerri developed skills in campaign execution and vendor management.
Education and Academic Background
Kerri Gordon has a strong educational background in English Language and Literature. She earned a Master of Arts (M.A.) from North Carolina State University from 2012 to 2014. Prior to that, she completed two Bachelor’s Degrees at Appalachian State University in Communication Studies and English Language and Literature, graduating in 2012. Additionally, she pursued an Independent Study at the University of Oxford in 2013, further enhancing her academic credentials.
Marketing Skills and Tools
Kerri possesses a diverse skill set in marketing, particularly in campaign management and demand generation. She has experience designing and executing various marketing strategies, including email, cost-per-click (CPC), social media, and webinars. Kerri is proficient in using tools such as Google Analytics, Marketo, and Salesforce to measure and report on marketing campaign effectiveness.