Rodney B.
About Rodney B.
Rodney B. is a Senior Marketing Manager specializing in lifecycle marketing strategies at N-able, with a focus on customer retention and engagement. He has extensive experience in various marketing roles across multiple organizations, including Dell Technologies and The University of Texas at Austin.
Current Role at N-able
Rodney B. serves as the Senior Marketing Manager - Lifecycle at N-able, a position he has held since 2022. In this role, he focuses on lifecycle marketing strategies that enhance customer retention and engagement. His work involves utilizing various marketing techniques to build strong relationships with clients and the community.
Previous Experience in Marketing
Rodney B. has a diverse background in marketing, having held various positions across multiple organizations. He worked at Dell Technologies as an Internal Marketing Communications Manager from 2019 to 2021, where he contributed to global B2B campaign strategy and planning. Prior to that, he served as an Email Marketing & Direct Mail Manager at Dell from 2021 to 2022, and as an Email Marketing Specialist at Intertek Alchemy from 2017 to 2019.
Educational Background
Rodney B. studied at The University of Texas at Austin, where he earned a Bachelor of Science (B.S.) in Public Relations. He also completed a Business Foundations Certificate at the same institution. His education has equipped him with the knowledge necessary to excel in marketing roles.
Expertise in Marketing Strategies
Rodney B. possesses expertise in lifecycle marketing strategies, focusing on customer retention and engagement. He employs a combination of language, media, and technology to enhance communication efficiency and effectiveness. His approach aims to foster mutually beneficial relationships through creative marketing initiatives.
Early Career Experience
Rodney B. began his career with various internships and entry-level positions. He worked as a Marketing/Broadcast Journalism Intern at KEYE-TV in 2008 and as a Development Associate at The University of Texas at Austin for four months in 2014. His early experiences laid the foundation for his subsequent roles in marketing.