Yasmin Leonhardt
About Yasmin Leonhardt
Yasmin Leonhardt is a Brand Manager at Ableton, where she has worked since 2021. Her career includes roles at Sony Music Entertainment and Portal Rights Management, complemented by a strong educational background in business and music.
Current Role as Brand Manager
Yasmin Leonhardt currently serves as a Brand Manager at Ableton, a position she has held since 2021. Based in Berlin, Germany, she has been responsible for overseeing brand strategy and marketing initiatives. Her role involves aligning the brand's vision with market trends and consumer needs, contributing to the overall growth and recognition of Ableton in the music industry.
Experience at Ableton
Yasmin Leonhardt has extensive experience at Ableton, having worked in various roles since 2017. She began as an Apprentice, progressing to Team & Marketing Coordinator for EMEA/LATAM, and then to Junior Brand Manager. Her tenure at Ableton has spanned multiple years, allowing her to develop a comprehensive understanding of brand management within the music technology sector.
Educational Background
Yasmin Leonhardt has a diverse educational background. She studied at Berklee College of Music, where she earned a Bachelor of Arts in Artist Management from 2014 to 2016. She also attended Universität Wien, studying International Business for one year in 2012-2013. Additionally, she completed an MBA in Business Strategy, Entrepreneurship, Marketing, Innovation, and Digital Transformation at ThePowerMBA from 2021 to 2022.
Previous Work Experience
Before her time at Ableton, Yasmin Leonhardt gained valuable experience in the music industry through various roles. She worked at Sony Music Entertainment in both Radio & Press Promotion and Marketing & Promotion from 2012 to 2013. Additionally, she held a position as a Junior Licensee at Portal Rights Management in 2015. These roles contributed to her understanding of the music industry's dynamics and commercial aspects.
Career Development and Aspirations
Yasmin Leonhardt's career has been shaped by a combination of her educational pursuits and professional experiences. Her fascination with the music industry's dynamic construction has driven her career choices. She aims to merge her commercial ambitions with her passion for music, leveraging her skills in brand management to make a meaningful impact in the industry.