Amy Reid
About Amy Reid
Amy Reid serves as the Sr. Digital Experience & Optimization Manager at Academic Partnerships and has extensive experience in digital marketing and user experience design, having previously held roles at Genesys and Intellimize.
Current Role at Academic Partnerships
Amy Reid serves as the Sr. Digital Experience & Optimization Manager at Academic Partnerships. She has held this position since 2022, contributing to the organization's digital strategies and user experience initiatives. Her role involves enhancing digital interactions and optimizing conversion rates to improve overall user engagement.
Previous Experience at Genesys
Before her current role, Amy Reid worked at Genesys as the Global Conversion Rate Optimization Manager starting in 2019. She also served as a Landing Page Specialist at Genesys from 2018 to 2019. Her experience at Genesys focused on improving digital marketing strategies and optimizing user engagement through effective landing page designs.
Background in Graphic Design
Amy Reid has a background in graphic design, having worked as a Graphic Designer at Flex-N-Gate from 2012 to 2016. Additionally, she was a Web & Graphic Designer at RMO Creative for one year in 2010. This experience has provided her with a strong foundation in visual communication and design principles.
Education and Expertise
Amy Reid studied at DePauw University, where she earned a Bachelor of Music in Performance and Mass Communications from 2001 to 2005. She also attended North Putnam High School from 1997 to 2001. Her educational background supports her expertise in user experience design and system implementation, essential for her roles in digital optimization.
Technical Skills and Specializations
Amy Reid possesses technical skills in CSS and HTML, which enhance her capabilities in web development. Her specialization in customer care emphasizes her commitment to improving user satisfaction and engagement across digital platforms. These skills are critical for her work in optimizing digital experiences.