Chris Henderson
About Chris Henderson
Chris Henderson serves as the Senior Director of Student Experience at Academic Partnerships, where he has worked since 2013. He has extensive experience in marketing and account management, having held positions at various organizations including The Dallas Morning News and i2 Technologies.
Current Role at Academic Partnerships
Chris Henderson serves as the Senior Director of Student Experience at Academic Partnerships, a position he has held since 2013. In this role, he manages B2C demand generation and student life-cycle nurturing efforts for 85 domestic and international university partners, overseeing more than 800 online degree programs. He is responsible for maintaining bi-monthly one-on-one touch points for staff training and development, focusing on process documentation, training, optimization efforts, and performance reviews.
Previous Experience in Marketing Strategy
Prior to his current role, Chris Henderson worked at The Dallas Morning News as Director of Marketing Strategy from 2008 to 2011. His responsibilities included developing marketing strategies that aligned with the company's objectives. He also held the position of Account Director at Idea Planet for a brief period in 2011, where he managed client accounts and marketing initiatives. Additionally, he worked at Slingshot as Account Supervisor and Sr. Account Executive from 2003 to 2008, contributing to various marketing campaigns.
Background in Education
Chris Henderson studied at Lamar University, where he earned a Bachelor of Arts in Marketing from 1989 to 1994. He furthered his education at the University of North Texas, obtaining a Master of Business Administration (MBA) with a focus on Marketing from 1996 to 1998. His educational background has provided a solid foundation for his career in marketing and student experience management.
Expertise in Digital Marketing and Optimization
In his current role, Chris Henderson leads MVT and A/B testing strategies to drive optimization recommendations across various marketing channels, including email marketing, online advertising, and direct mail campaigns. He spearheads corporate cross-departmental initiatives aimed at creating efficiencies, such as O365 Dynamics Agent Template Standardization and Student Life-cycle Nurture Automation. His expertise in digital marketing is further demonstrated through his management of annual digital media P&Ls, including enrollment budgets and monthly reconciliations.
Career Progression and Roles
Chris Henderson's career includes significant roles in marketing and account management. He began his professional journey at i2 Technologies as Promotions Manager from 1998 to 2002. He then transitioned to Slingshot, where he served as Sr. Account Executive and later as Account Supervisor. His diverse experience across various organizations has equipped him with a comprehensive understanding of marketing strategies and student engagement.