Daniel Kissin
About Daniel Kissin
Daniel Kissin serves as the Senior Director of Revenue Strategy & Analytics at Academic Partnerships, where he specializes in Marketing Mix Modeling and Return on Advertising Spend analysis. With extensive experience in analytics and marketing across various companies, he has developed advanced skills in data visualization and statistical analysis.
Work at Academic Partnerships
Daniel Kissin serves as the Senior Director of Revenue Strategy & Analytics at Academic Partnerships. He has been in this role since 2023, focusing on developing revenue strategies and conducting analytics to enhance the organization's performance. His responsibilities include leveraging data to inform decision-making and optimize revenue generation efforts.
Previous Experience in Marketing Analytics
Prior to his current position, Daniel Kissin worked at GoDaddy as the Director of Marketing Analytics from 2021 to 2023. In this role, he managed marketing analytics initiatives and contributed to data-driven marketing strategies. He also held a position at Amazon as Sr. Manager of Analytics for the Selling Partners Experience from 2020 to 2021, where he focused on improving analytics processes.
Background in Expedia Group
Daniel Kissin has extensive experience with Expedia Group, where he held multiple roles over several years. He was the Director of Analytics from 2017 to 2018, followed by the Director of Strategy and Analytics from 2018 to 2020. Earlier in his career at Expedia, he served as Manager of Supply Strategy & Analysis from 2008 to 2011 and as Sr. Analytics Manager for the US Region from 2013 to 2017.
Education and Expertise
Daniel Kissin holds a Bachelor of Science degree in Computer Science from City University of Seattle, which he completed from 1999 to 2001. He also earned a Master of Business Administration (MBA) from the University of Washington between 2002 and 2004. His expertise includes Marketing Mix Modeling (MMM), Return on Advertising Spend (ROAS) analysis, and conducting A/B testing to optimize marketing strategies.
Technical Skills and Tools
Daniel Kissin possesses advanced skills in data visualization tools such as Tableau and Excel. He is proficient in statistical analysis and has experience using statistical software like SAS. Additionally, he is knowledgeable in cloud computing services, particularly AWS, and has a strong understanding of Google Analytics and Adobe Analytics for web traffic analysis.