David Childress
About David Childress
David Childress serves as the Director of Data Analytics at Academic Partnerships, where he has worked since 2020. He has extensive experience in data analytics and market research, having held various leadership roles at companies such as Novartis, Johnson & Johnson, and McKesson.
Current Role at Academic Partnerships
David Childress serves as the Director of Data Analytics at Academic Partnerships since 2020. In this role, he focuses on enhancing student conversion rates through data-driven strategies. He has designed and implemented randomized, in-market A/B tests to evaluate the effectiveness of promotional and operational improvements. Additionally, he has developed and deployed machine learning algorithms to segment and target high-value students, as well as to assess various factors influencing conversion and retention.
Previous Experience in Data Analytics
Before joining Academic Partnerships, David Childress held several significant positions in data analytics and market research. He worked at Novartis as Associate Director of Regional Market Analytics from 2009 to 2012. He also served as Senior Director of Business Analytics at McKesson from 2017 to 2019 and as Director of Analytics at Topgolf for a brief period in 2020. His experience includes managing strategic business analysis at Targetbase and competitive intelligence at VHA.
Educational Background
David Childress earned a Bachelor of Science degree in Biology from George Mason University, where he studied from 1989 to 1993. He later pursued a Master of Business Administration with a focus on Marketing and Finance at The University of Texas at Austin, completing his studies from 1995 to 1997. His educational background provides a strong foundation for his analytical and strategic roles in various organizations.
Key Skills and Contributions
In his various roles, David Childress has automated and monitored predictive models on Azure, integrating their outputs into Salesforce and other marketing tools. He has collaborated with Data Engineering and Master Data Management teams to optimize database design, ensuring compliance and data security. Additionally, he has built balanced scorecards in Tableau to identify key performance metrics and developed business use case justifications for new analytic products, applying Agile project management methodologies.
Career Timeline
David Childress has a diverse career spanning over two decades in data analytics and market research. He began his career at Johnson & Johnson as a Market Research Analyst from 1997 to 1999. He progressed to roles at VHA and Nestlé S.A. before joining Novartis. After his tenure at Novartis, he worked at Targetbase, McKesson, and Topgolf before his current position at Academic Partnerships. His career reflects a consistent focus on data-driven decision-making and analytics.