Erick Zendejas
About Erick Zendejas
Erick Zendejas serves as the Director of Marketing & Contact Center LATAM at Academic Partnerships, bringing over 15 years of experience in digital marketing across various sectors, including education and pharmaceuticals. He has a strong academic background with degrees in business administration and computer systems engineering, and has held leadership roles in multiple organizations, focusing on enhancing student enrollments and operational profitability.
Current Role at Academic Partnerships
Erick Zendejas serves as the Director of Marketing & Contact Center LATAM at Academic Partnerships. He has held this position since 2018, contributing to the organization's efforts in enhancing student enrollments and operational efficiency in various educational programs across Latin America. His role encompasses overseeing marketing strategies and managing the contact center operations to improve customer experience and retention rates.
Previous Experience in Digital Marketing
Prior to his current role, Zendejas accumulated extensive experience in digital marketing across various organizations. He worked as the Digital Marketing Manager for National Geographic Learning ELT from 2010 to 2016, and as the Head of Online Marketing & TeleSales at Creamfinance from 2016 to 2018. His earlier roles include positions at AT&T as Online Marketing Leader and as a Digital Marketing Coordinator at Nextel de México.
Educational Background
Erick Zendejas studied at Universidad Anáhuac México, where he focused on Administración y Negocios, achieving a specialization in Innovación y Negocios Digitales from 2020 to 2021. He also holds a degree in Ing. Sistemas Computacionales from Universidad Tecnológica de México, where he studied from 2001 to 2005. Currently, he is pursuing studies in Comunicación Digital at Universidad Tecnológica Latinoamericana, focusing on Marketing Digital y E-Commerce since 2014.
Expertise in Marketing Strategies
Zendejas has demonstrated expertise in implementing online commercial strategies aimed at enhancing profitability and user engagement. His work includes leveraging digital media, social networks, and marketing automation. He has utilized machine learning, e-commerce, and performance marketing to optimize customer journeys and improve user experience across various educational institutions in Latin America.
Achievements in Higher Education Marketing
Throughout his career, Erick Zendejas has focused on increasing student enrollments and terminal efficiency in postgraduate and higher education programs. He has been responsible for operational profitability and user growth in online programs for multiple universities in Latin America, leading marketing and sales teams to achieve high performance from digital acquisition to retention.