Julie Conover
About Julie Conover
Julie Conover serves as the Vice President of Brand Marketing, B2B at Academic Partnerships, where she has been instrumental in establishing the company's B2B marketing function. With extensive experience in marketing roles at Cengage Learning and Pearson, she has a strong background in brand awareness, messaging, and engagement initiatives.
Current Role at Academic Partnerships
Julie Conover serves as the Vice President of Brand Marketing, B2B at Academic Partnerships. She has been in this role since 2022 and has played a pivotal role in establishing the B2B Marketing function. Her focus includes targeting, brand awareness, messaging, and engagement initiatives. Under her leadership, the organization has made significant strides in building its brand presence in the B2B sector.
Previous Experience at Pearson
Prior to her current position, Julie Conover held multiple roles at Pearson. From 2019 to 2022, she served as the Director of B2B Marketing for Online Learning Services. Before that, she was the Director of Marketing for Higher Education Courseware from 2017 to 2019 and the Director of Strategic Marketing from 2014 to 2017, both in the Greater Boston Area. Her tenure at Pearson included a focus on enhancing marketing strategies and driving engagement.
Experience at Cengage Learning
Julie Conover worked at Cengage Learning in various capacities. She was the Director of Market Development for New Initiatives from 2007 to 2010. Prior to that, she served as the Vice President, Director of Marketing for Science & Math from 2006 to 2008. Additionally, she held the position of Director of Marketing Strategy for Faculty & Sales Channel, eCommerce from 2010 to 2014. Her roles involved developing marketing strategies and initiatives to enhance product visibility.
Education and Academic Background
Julie Conover studied at Regis College, where she earned a Bachelor of Arts degree in Communications. Her educational background has provided her with a solid foundation in effective communication and marketing strategies, which she has applied throughout her professional career.
Community Involvement and Initiatives
In addition to her professional responsibilities, Julie Conover serves as a Co-Executive Sponsor of AP Cares, a community service and volunteer initiative. This role reflects her commitment to community engagement and corporate social responsibility, contributing to positive social impact through volunteer efforts.