Karen S.
About Karen S.
Karen S. is a seasoned marketing professional currently serving as the Sr. Director of Product Marketing at Academic Partnerships. With over 16 years of experience in various marketing roles, she has a strong background in brand strategy, customer analytics, and education marketing.
Current Role at Academic Partnerships
Karen S. serves as the Senior Director of Product Marketing at Academic Partnerships, a position she has held since 2021. In this role, she focuses on developing and executing marketing strategies that enhance the company's educational offerings. Her experience in product marketing allows her to effectively align the company's goals with market needs, ensuring that Academic Partnerships remains competitive in the education sector.
Previous Experience in Marketing and Analytics
Prior to her current role, Karen S. worked at Rent-A-Center, Inc. as the Senior Director of Direct Marketing/Customer Analytics & Intelligence from 1999 to 2015. She then transitioned to Chico's FAS, Inc., where she held multiple positions, including Senior Director of Brand Marketing Strategy and Director of Customer Analytics and Intelligence from 2015 to 2018. Her extensive background in marketing and analytics has equipped her with the skills necessary to drive customer engagement and optimize marketing strategies.
Education and Professional Development
Karen S. holds a Bachelor's Degree in Communications, Advertising, and Journalism from The University of Texas at Austin. She also earned a Masters Marketing Certificate from Southern Methodist University. Additionally, she is certified by the Institute of Direct and Digital Marketing (IDM). Her commitment to professional growth is evident through her completion of courses on confronting bias, difficult conversations at work, and Narrative Economics.
Commitment to Social Impact and Education
Karen S. is passionate about creating positive social impact through education. She focuses on empowering students to achieve their academic and professional goals. This commitment is reflected in her work at Academic Partnerships, where she aims to enhance educational access and success for students.