Karen Shaffer
About Karen Shaffer
Karen Shaffer serves as the Senior Director of Performance Marketing - West at Academic Partnerships, a position she has held since 2022. With a strong background in marketing and analytics, she has previously worked in various leadership roles across several companies, including Chico's FAS, Inc. and Rent-A-Center, Inc.
Work at Academic Partnerships
Karen Shaffer has been serving as the Senior Director of Performance Marketing - West at Academic Partnerships since 2022. In this role, she focuses on performance marketing strategies to enhance the organization's outreach and effectiveness in the education sector. Prior to this position, she worked as the Marketing Director for Education at Academic Partnerships from 2018 to 2022, where she contributed to various marketing initiatives aimed at improving student engagement and enrollment.
Education and Expertise
Karen Shaffer holds a Bachelor's Degree in Communications, Advertising, and Journalism from the University of Texas. She also earned a Marketing Certificate from Southern Methodist University (SMU). Her expertise includes developing loyalty programs, brand strategy, and innovation. She has a strong background in marketing technology platforms and talent development, which supports her leadership in performance marketing.
Background
Before joining Academic Partnerships, Karen Shaffer worked at Chico's FAS, Inc. as the Senior Director of Brand Marketing Strategy from 2017 to 2018. She also held the position of Director of Customer Analytics and Intelligence at the same company from 2015 to 2017. Her earlier experience includes a 16-year tenure at Rent-A-Center, Inc., where she served as Senior Director of Direct Marketing and Customer Analytics & Intelligence from 1999 to 2015.
Achievements
Throughout her career, Karen Shaffer has demonstrated a strong ability in cross-functional leadership and go-to-market strategy. Her roles have involved significant contributions to marketing analytics and brand strategy, showcasing her capability in driving marketing initiatives across various organizations. Her work has consistently focused on enhancing customer engagement and developing effective marketing strategies.