Katy Crump, Mmh, Chdm
About Katy Crump, Mmh, Chdm
Katy Crump serves as the Director of Digital Media at Academic Partnerships, where she focuses on empowering teams through collaborative leadership. With a background in digital marketing and analytics, she has held various roles at Sabre Corporation and The Nielsen Company, and she holds multiple degrees in hospitality management and business.
Current Role at Academic Partnerships
Katy Crump serves as the Director of Digital Media at Academic Partnerships since 2020. In this role, she focuses on managing digital media strategies and campaigns to enhance the organization's online presence. Her responsibilities include overseeing digital marketing initiatives and ensuring effective communication across various digital platforms. She has been instrumental in driving growth and performance through her leadership approach.
Previous Experience at Sabre Corporation
Katy Crump has held multiple positions at Sabre Corporation from 2012 to 2020. She started as an E-Marketing Coordinator in Digital Marketing Services, then progressed to Account Manager, and later served as Associate Account Director and Account Director in Digital Experience. During her tenure, she focused on digital marketing strategies, team empowerment, and maintaining composure during challenges. Her experience at Sabre provided her with a strong foundation in managing digital campaigns and budgets.
Experience at The Nielsen Company
Katy Crump worked at The Nielsen Company from 2008 to 2010, where she held two roles as a Research Analyst. Initially, she was involved in BASES for nine months, followed by a year in Custom Analytics focusing on Marketing ROI. Her work at Nielsen contributed to her analytical skills and understanding of market research, which she later applied in her digital media roles.
Educational Background
Katy Crump has a diverse educational background. She earned a Master of Management in Hospitality from Cornell University in 2011. Prior to that, she completed a BBA with a focus on Business Honors and Marketing at Texas McCombs School of Business from 2004 to 2008. Additionally, she studied Marketing, Art History, and Scottish Ethnology at The University of Edinburgh in 2007. This educational foundation supports her expertise in digital media and marketing.
Skills and Tools Proficiency
Katy Crump possesses a range of skills and tools relevant to digital marketing. She is proficient in Google Analytics, Google Data Studio, and Facebook Business Manager for reporting and campaign management. Her marketing toolkit includes Google Ads, Facebook Business Manager, and Koddi Meta Bid Management. Additionally, she is experienced in using Salesforce CRM & Marketing Cloud for customer relationship management, and she is skilled in both MacOS and Windows operating systems.