Mark Tenenbaum, MBA
About Mark Tenenbaum, MBA
Mark Tenenbaum is the Marketing Director for the Education Vertical and International at Academic Partnerships, where he has worked since 2014. He has extensive experience in developing student acquisition strategies and managing marketing teams across various sectors.
Work at Academic Partnerships
Mark Tenenbaum has served as the Marketing Director for both the Education Vertical and International divisions at Academic Partnerships since 2014. In this role, he has been the primary contact for international marketing teams and domestic universities. He has developed omni-channel student acquisition strategies for partner universities in various countries, including South Africa, the UK, and the US. His efforts have contributed to sustainable enrollment and revenue growth for these institutions. Additionally, he has hired and managed a team of three professionals, overseeing their contributions to the marketing initiatives.
Previous Experience in Marketing
Prior to his current role, Mark Tenenbaum held several marketing positions that contributed to his expertise. He worked as the Brand Marketing Director at Rent-A-Center from 2006 to 2012, where he focused on brand strategy and marketing initiatives. Before that, he served as the Advertising and Marketing Manager at Adams Golf from 1998 to 2001, leading the launch of over 10 new partner programs. His experience also includes a position as Media Director at RadioShack from 2002 to 2006, where he implemented strategies to enhance performance across various marketing channels.
Education and Expertise
Mark Tenenbaum holds an MBA from The University of Texas at Austin, specifically from the Red McCombs School of Business, where he studied Business Administration and Management. He also earned a BBA in Accounting from the University of Georgia's Terry College of Business. His educational background has equipped him with a strong foundation in business principles, which he applies in his marketing strategies and leadership roles.
Achievements in Marketing Strategy
Throughout his career, Mark Tenenbaum has developed and executed comprehensive marketing strategies that have led to significant outcomes. At Academic Partnerships, he has conducted weekly performance reviews and root cause analyses for under-performing university programs, implementing strategies to enhance their performance. His ability to create effective go-to-market strategies and marketing materials has been instrumental in the successful launch of new partner programs across multiple channels.