Melissa Ruidiaz
About Melissa Ruidiaz
Melissa Ruidiaz serves as the Senior Vice President of Growth Marketing at Academic Partnerships, a position she has held since 2022. With a robust background in marketing and leadership, she has accumulated extensive experience in managing multimillion-dollar budgets and leading large teams.
Work at Academic Partnerships
Melissa Ruidiaz has been serving as the Senior Vice President of Growth Marketing at Academic Partnerships since 2022. In this role, she focuses on driving growth strategies and enhancing marketing initiatives. Prior to this position, she held several roles within the organization, including Vice President of Digital Marketing from 2021 to 2022 and Senior Director of Digital Marketing from 2019 to 2021. Her tenure at Academic Partnerships has been marked by her leadership in managing multimillion-dollar paid media budgets and her expertise in agency and vendor management.
Education and Expertise
Melissa Ruidiaz holds a Doctor of Education (EdD) in Higher Education Leadership from the University of Miami, which she completed between 2016 and 2019. She also earned an MBA in Marketing from Florida Atlantic University in 2013. Additionally, she has a Bachelor of Science in Marketing from Nova Southeastern University. Her educational background is complemented by certifications in Web Analytics for Higher Ed from Higher Ed Experts. She possesses expertise in SEO, content marketing, and analytics.
Background
Melissa Ruidiaz has a significant history of working in marketing roles, primarily at Nova Southeastern University. She began her career there as a Marketing Coordinator in 2004 and progressed through various positions, including Recruiter, Assistant Director of Marketing, and Director of Marketing & Communications. Her experience spans over 15 years in higher education marketing, where she has led teams of over 50 people and managed marketing communications strategies.
Achievements
Throughout her career, Melissa Ruidiaz has demonstrated a strong capability in managing large-scale marketing operations. She has extensive experience in handling multimillion-dollar paid media budgets and has a proven track record in agency and vendor management. Her leadership roles have involved overseeing significant marketing initiatives and guiding teams to achieve organizational goals.