Nelson Hsu
About Nelson Hsu
Nelson Hsu is the Senior Vice President of Innovation at Academic Partnerships, with a diverse background in marketing and product innovation across various companies. His career includes significant roles at OrderWithMe, Academic Partnerships, New Aera, DYMO, and Lucent Technologies, among others.
Current Role at Academic Partnerships
Nelson Hsu serves as the Senior Vice President of Innovation at Academic Partnerships, a position he has held since 2020. In this role, he focuses on driving innovative strategies and product development to enhance educational offerings. His leadership is instrumental in shaping the company's approach to meeting the evolving needs of students and educational institutions.
Previous Experience at Academic Partnerships
Prior to his current role, Nelson Hsu worked at Academic Partnerships as the Vice President of Product Innovation from 2013 to 2018. During this five-year tenure, he contributed to the development and implementation of innovative educational products and services, positioning the company as a leader in the online education sector.
Career Background in Marketing and Product Management
Nelson Hsu has extensive experience in marketing and product management. He held the position of Chief Marketing Officer and Chief Operating Officer at OrderWithMe from 2011 to 2013. He also served as the Global Marketing Director for New Products at DYMO, managing a significant global business and overseeing substantial advertising expenditures. His background includes roles at Lucent Technologies and Traxo, where he focused on product management and marketing strategies.
Educational Qualifications
Nelson Hsu holds an MBA from Northwestern University's Kellogg School of Management, where he studied Marketing, Organizational Behavior, and Finance from 1997 to 1999. He also earned a Master of Science in Industrial Engineering and a Bachelor of Science in Industrial Engineering from Stanford University, completing his undergraduate studies in 1991 and his master's in 1993.
Achievements in Product Development
Throughout his career, Nelson Hsu has played a key role in product development and marketing initiatives. He managed a $100 million global LabelWriter business at DYMO and oversaw $12 million in advertising and promotions. He also presented a marketing campaign titled 'A new spin on DiscPrinting,' which achieved 10 million impressions and exceeded database projections by 30%.