Nicole Overton
About Nicole Overton
Nicole Overton serves as the Senior Manager of Creative Content at Academic Partnerships, where she develops diverse digital content for online university programs. With a background in Mass Communication from Webster University, she has over eight years of experience in crafting tailored marketing materials and collaborating with cross-functional teams.
Work at Academic Partnerships
Nicole Overton has served as the Senior Manager of Creative Content at Academic Partnerships since 2016. In this role, she develops a wide range of digital content tailored to online university programs. Her responsibilities include creating marketing materials that align with each university's unique branding and messaging. Overton collaborates with a diverse team of designers, coders, and SEO specialists to enhance the visual identity of university programs. Her work contributes to the overall marketing strategy and helps in promoting various online degree offerings.
Education and Expertise
Nicole Overton earned a Bachelor of Arts in Mass Communication/Media Studies from Webster University. Her educational background provides a strong foundation for her work in creative content development. Overton's expertise includes crafting copy for various digital platforms, including emails, web banners, and social media marketing. She is skilled in producing content that resonates with target audiences and supports marketing initiatives for online education.
Background
Nicole Overton has been active in the field of creative content management for several years. Her experience encompasses a variety of projects, including branding campaigns and website copywriting. Overton is based in the Dallas/Fort Worth Area, where she has developed her career in digital content creation. Her background includes a focus on marketing strategies that effectively communicate the value of online university programs.
Achievements
In her role at Academic Partnerships, Nicole Overton has been involved in producing a range of marketing materials, including print projects like direct mail promotions, sales flyers, and billboard ads. She also crafts alumni and dean’s letters, landing pages for promotions, and lead generation emails. Overton participates in Google beta testing for email copy, showcasing her commitment to staying current with industry trends and best practices in digital marketing.