Norma Hansen
About Norma Hansen
Norma Hansen serves as the Senior Director of Initiatives and Operations at Academic Partnerships, where she has worked since 2015. With a background in marketing and product development, she has held key positions at various organizations, including The Cooper Institute and the American Heart Association.
Work at Academic Partnerships
Norma Hansen has served as the Sr. Director of Initiatives and Operations at Academic Partnerships since 2015. In this role, she has guided teams in the development and marketing of online learning products. Her contributions have been significant in supporting the growth of online education, aligning with the organization's mission to enhance educational access and quality.
Previous Experience at The Cooper Institute
Prior to her current role, Norma Hansen worked at The Cooper Institute as the Director of Marketing, Product Development, and Public Relations from 2006 to 2012. In this capacity, she functioned as the de facto Chief Marketing Officer, overseeing marketing strategies and initiatives that contributed to the organization's visibility and outreach.
Background in Marketing and Product Development
Norma Hansen has a diverse background in marketing and product development. She worked as a Product Development and Marketing Manager at the American Heart Association | American Stroke Association from 1992 to 1996. Additionally, she was involved with Certara | BaseCase Interactive in marketing and product development from 1990 to 1992, where she played a role in defining processes to support team growth.
Educational Qualifications
Norma Hansen holds a Bachelor of Science degree in Chemistry from the University of Illinois at Urbana-Champaign. She also earned a Master of Business Administration (MBA) with a focus on Marketing from Southern Illinois University, Edwardsville. Furthermore, she studied Secondary Education in Science and Math at Arizona State University, where she achieved certification.
Expertise in Digital Marketing and Market Research
Norma Hansen is recognized for her expertise in digital marketing strategies, including search engine optimization (SEO), keyword advertising, and social media engagement. She has extensive experience in market research and competitive benchmarking, which supports strategic decision-making within organizations.