Paula Puleo
About Paula Puleo
Paula Puleo serves as the Chief Marketing Officer at Academic Partnerships, where she has worked since 2014. With a background in corporate marketing and a strong focus on multi-channel strategies, she emphasizes student acquisition and retention while balancing business objectives.
Current Role at Academic Partnerships
Paula Puleo serves as the Chief Marketing Officer at Academic Partnerships, a position she has held since 2014. In this role, she supports multi-channel marketing efforts for university partners, focusing on student acquisition, growth, and retention. Puleo balances marketing strategies with both short and long-term business objectives, ensuring alignment with the interests of all stakeholders. Her leadership involves actively hiring marketing professionals to expand her team and enhance the organization's marketing capabilities.
Previous Experience at Rapp
Prior to her current role, Paula Puleo worked at Rapp as Executive Vice President from 2006 to 2010 in New York, New York. During her four years at Rapp, she contributed to the agency's marketing strategies and client relationships, leveraging her expertise in database marketing and customer engagement.
Experience at L Brands
Paula Puleo held the position of Director, Corporate Marketing at L Brands from 2003 to 2005 in Columbus, Ohio. In this role, she was responsible for overseeing corporate marketing initiatives and strategies that aligned with the company's goals and customer engagement efforts.
Educational Background
Paula Puleo earned her Bachelor’s degree in Mathematics and Computer Science from Manhattanville College, where she studied from 1983 to 1987. She later obtained a Master of Business Administration in Marketing from Pace University, completing her studies from 1990 to 1994. Her educational background supports her extensive career in marketing and strategic leadership.
Leadership Role at The Cmo Club
Since 2013, Paula Puleo has served as Chapter President of The Cmo Club in Tampa, Florida. In this leadership role, she engages with fellow marketing professionals, sharing insights and fostering collaboration within the marketing community. Her involvement reflects her commitment to professional development and networking in the marketing industry.