Robin Goodpaster
About Robin Goodpaster
Robin Goodpaster is a Senior Digital Marketing Copywriter and Team Lead at Academic Partnerships, where she has worked since 2013. She has extensive experience in copywriting and marketing, having held various roles at companies such as Mary Kay Inc., Interstate Batteries, and JCPenney.
Current Role at Academic Partnerships
Robin Goodpaster serves as the Senior Digital Marketing Copywriter and Team Lead at Academic Partnerships. She has held this position since 2013, contributing to various digital marketing initiatives within the Dallas/Fort Worth Area. In her role, she acts as a Subject Matter Expert (SME) for SEO and Content Management Systems (CMS), leveraging her expertise to enhance the effectiveness of marketing strategies. Her responsibilities include developing marketing copy and promotional content that supports the organization's objectives.
Previous Experience in Copywriting and Marketing
Prior to her current role, Robin Goodpaster accumulated extensive experience in copywriting and marketing across several organizations. She worked as a Contract Copywriter for Mary Kay Inc. for four months in 2011 and as a Contract Technical Writer for Interstate Batteries for three months in the same year. Additionally, she held positions at BeautiControl as a Copywriter/Project Manager from 2006 to 2008, and at Mannatech Incorporated as a Brand Manager/Sr. Copywriter from 2008 to 2009.
Educational Background and Training
Robin Goodpaster studied at Texas A&M University, focusing on English and Marketing, and achieved a degree in Journalism. She further developed her writing skills by attending the Ft. Worth Writers Boot Camp, where she studied Creative Writing from 2015 to 2017. This educational background has equipped her with the necessary skills for her roles in digital marketing and copywriting.
Achievements in Digital Marketing
Throughout her career, Robin Goodpaster has achieved notable results in digital marketing. She developed marketing copy that contributed to the launch of 26 new university programs in a single month. Her strategic copywriting efforts led to double-digit increases in email response rates and enrollment for university clients. Additionally, she participated in Google beta testing, crafting email copy for lead generation, and created promotional tweets for university programs.
Early Career and Initial Roles
Robin Goodpaster began her career as a Marketing Associate at Hughes & Luce, where she worked from 2000 to 2003. She then transitioned to JCPenney as a Retail Copywriter from 2003 to 2006. These early roles provided her with foundational experience in marketing and copywriting, setting the stage for her subsequent positions in the industry.