Shelby Roehre
About Shelby Roehre
Shelby Roehre is a Marketing Manager with extensive experience in grassroots marketing campaigns and digital promotions. She has held various roles in marketing and client services across multiple companies since 2010, currently working at Academic Partnerships since 2019.
Current Role at Academic Partnerships
Shelby Roehre serves as the Marketing Manager at Academic Partnerships since 2019. In this role, she is responsible for developing and implementing marketing strategies to promote educational programs. Her focus includes managing grassroots marketing campaigns and integrating digital promotions to enhance brand visibility and engagement.
Previous Experience in Marketing and Management
Prior to her current position, Shelby held various roles in marketing and management. She worked as the Director of Client Services at Pantera Global Technology from 2017 to 2019, where she oversaw client relations and service delivery. Before that, she was the Sales and Marketing Manager at Marco Contractors, Inc. from 2014 to 2015, focusing on sales strategies and marketing initiatives.
Background in Event Operations
Shelby began her career in event operations as the Event Operations Manager at Five Points Business District from 2012 to 2013. In this position, she managed events and coordinated logistics to ensure successful execution. Her experience in this role contributed to her skills in managing media partners and executing experiential marketing strategies.
Education and Academic Background
Shelby Roehre earned her Bachelor of Arts (B.A.) in Public Relations, Advertising, and Applied Communication from the University of South Carolina-Columbia, studying from 2010 to 2013. Her education provided a foundation in communication strategies, which she has applied throughout her career in various marketing roles.
Skills and Expertise
Shelby possesses expertise in cross-cultural marketing solutions, sponsorship contract negotiation, and influencer outreach. She is skilled in managing grassroots marketing campaigns and has proficiency in Salesforce for client management and relations. Her diverse skill set supports her effectiveness in driving marketing initiatives and enhancing brand success.