Ted Grubke
About Ted Grubke
Ted Grubke serves as the Senior Director of Market Research & Insights at Academic Partnerships, where he applies his expertise in virtual shopping and consumer behavior analysis. He has over 25 years of experience in marketing research, having held various leadership roles at notable companies such as Dr Pepper Snapple Group and Nielsen.
Current Role at Academic Partnerships
Ted Grubke serves as the Senior Director of Market Research & Insights at Academic Partnerships. He has held this position since 2021, contributing to the organization for three years. In this role, he focuses on utilizing virtual shopping and controlled store tests to analyze consumer behavior. His expertise in shopper ethnography and path to purchase analysis aims to enhance merchandising effectiveness within the organization.
Previous Experience in Market Research
Prior to his current role, Ted Grubke worked at Decision Insight as Vice President of Client Services from 2013 to 2015, where he was based in the Dallas/Fort Worth Area. He also held various managerial positions at Dr Pepper Snapple Group from 1994 to 2008, including Manager of Competitive Intelligence, Manager of Trade Insights, Manager of Channel Research, and Manager of Syndicated Research. His experience at Nielsen spanned from 2008 to 2012, where he served as Client Director and later as Vice President, Group Client Director.
Educational Background
Ted Grubke has a strong educational foundation in marketing. He earned a Master of Business Administration (M.B.A.) from The University of Texas at Dallas. Additionally, he holds a Bachelor of Business Administration (B.B.A.) from the University of North Texas. He also achieved a Competitive Intelligence Professional Certification from the Academy of Competitive Intelligence, further enhancing his expertise in the field.
Specialization in Consumer Insights
Ted Grubke specializes in shopper ethnography and path to purchase analysis, which are critical for understanding consumer behavior and improving merchandising strategies. His extensive experience in marketing research has equipped him with skills in competitive intelligence and retail channel strategy, allowing him to provide valuable insights into market trends and consumer preferences.