Gregory Rhodes
About Gregory Rhodes
Gregory Rhodes serves as the Marketing Manager at Academy Bus/Go Buses, where he has worked since 2008. He has extensive experience in marketing and operations within the transportation industry, having previously held various roles at Academy Bus and ChampionsWorld.
Work at Academy Bus
Gregory Rhodes has been the Marketing Manager at Academy Bus/Go Buses since 2008. In this role, he leads the marketing team for one of the largest privately owned ground transportation companies in North America. His responsibilities include managing brand strategies for both Go Buses and Academy Bus, with a focus on B2B and B2C markets. Rhodes supports a 20-person sales team across various markets on the east coast, contributing to the company's overall marketing efforts.
Previous Experience in Transportation
Before his current role, Gregory Rhodes held several positions at Academy Bus/Go Buses. He served as Sales Manager for Sports and University Properties in 2007 and as Assistant Sales Manager in the same department from 2005 to 2006. Prior to his time at Academy Bus, he worked as Director of Operations at ChampionsWorld from 2003 to 2005. His experience in these roles has contributed to his expertise in the transportation industry.
Education and Expertise
Gregory Rhodes earned a Bachelor of Arts degree in Marketing from Susquehanna University, where he studied from 1995 to 1999. His educational background has provided him with a solid foundation in marketing principles, which he applies in his current role as Marketing Manager. His expertise extends to managing brand strategies and generating leads through ecommerce initiatives.
Achievements in Lead Generation
During his tenure at Academy Bus/Go Buses, Gregory Rhodes has successfully generated over $18 million in qualified B2B leads through ecommerce initiatives. This achievement highlights his ability to leverage digital marketing strategies to drive business growth and enhance the company's market presence.
Early Career at U.S. Soccer Foundation
Gregory Rhodes began his career as Grants Manager at the U.S. Soccer Foundation, where he worked from 1999 to 2003. This role provided him with valuable experience in managing grants and understanding the nonprofit sector, which has informed his subsequent positions in the transportation industry.