Barbara Liss
About Barbara Liss
Barbara Liss serves as the Senior Vice President of Marketing at Accel Entertainment, where she has worked since 2024. With a background in digital and social media marketing from her time at PepsiCo, she has held various leadership roles across several companies and is passionate about innovative marketing strategies and team empowerment.
Work at Accel Entertainment
Barbara Liss serves as the Senior Vice President of Marketing at Accel Entertainment, a position she has held since 2024. In this role, she focuses on developing and implementing innovative marketing strategies to enhance the company's brand presence and market reach.
Previous Experience at PepsiCo
Before joining Accel Entertainment, Barbara Liss worked at PepsiCo as the Director of Digital and Social Media for Quaker Foods from 2011 to 2014. During her tenure in Chicago, she was responsible for overseeing digital marketing initiatives and social media strategies that aimed to engage consumers and promote brand loyalty.
Career Background
Barbara Liss has a diverse career in marketing, having held various positions across multiple organizations. She was the Vice President of Marketing at Merrick Pet Care, Inc. from 2017 to 2022. Prior to that, she worked at Motorola in several roles, including Sr. Director of North America Marketing and Sr. Director of Global Social Media. Her experience also includes positions at General Mills, Digitas, and Beam Global Spirits and Wine.
Education and Expertise
Barbara Liss earned her MBA in Marketing and Management/Strategy from Northwestern University's Kellogg School of Management. She also holds a Bachelor of Arts in Environmental Science from the University of Michigan. Her educational background supports her expertise in developing effective marketing strategies and championing innovative approaches within the industry.
Advisory Roles and Advocacy
In addition to her role at Accel Entertainment, Barbara Liss has been an Advisory Board Member at Good-Loop since 2020. She advocates for integrating fun in the workplace and emphasizes the importance of making a positive impact on the environment and promoting equality. Her leadership style focuses on building relationships and empowering teams.