Shannon Canzanella
About Shannon Canzanella
Shannon Canzanella is a Senior Marketing Communications Manager with extensive experience in marketing and communications, particularly in the nonprofit and technology sectors. She has held various roles at Accounting Seed and Central Pennsylvania Youth Ballet, where she developed brand awareness strategies and leveraged social media to enhance engagement.
Current Role at Accounting Seed
Shannon Canzanella serves as the Senior Marketing Communications Manager at Accounting Seed since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance brand visibility in the B2B market. Her responsibilities include leveraging social media platforms to drive brand positioning and communication strategies. She has played a significant role in organizing marketing events that foster partner relationships and customer engagement.
Previous Experience at Central Pennsylvania Youth Ballet
Shannon Canzanella worked at Central Pennsylvania Youth Ballet (CPYB) in various capacities. She served as Marketing Manager from 2016 to 2018, where she was responsible for marketing initiatives. Following this, she held the position of Director of Strategic Marketing and Communications for eight months in 2018. Additionally, she worked as Logistics Team Manager from 2014 to 2016 and as a Marketing and Communication Intern/Assistant from 2013 to 2014.
Marketing Roles at Accounting Seed
Shannon Canzanella has held multiple positions at Accounting Seed. She began as a Marketing Program Manager from 2018 to 2022, where she developed brand awareness strategies. Following this, she served as Marketing Communications Manager from 2022 to 2023, contributing to impactful content creation and public relations writing. Her current role as Senior Marketing Communications Manager builds on her previous experiences and expertise.
Educational Background
Shannon Canzanella completed her Bachelor of Arts (B.A.) in Public Relations and Applied Communication at Messiah University from 2010 to 2014. She also attended Urbana High School from 2006 to 2010. Additionally, she studied Communication at the University of Gloucestershire in 2013.
Expertise in Marketing and Communications
Shannon Canzanella has expertise in leveraging social media for brand positioning and communication strategies. She utilizes qualitative research to inform marketing strategies, ensuring alignment with consumer needs. Her strong background in public relations writing has enabled her to create impactful content that resonates with target audiences, enhancing brand visibility and engagement.