Bruno Henrique Pacheco
About Bruno Henrique Pacheco
Bruno Henrique Pacheco is a Marketing Automation Manager with over 13 years of experience in the information technology sector in Brazil. He has held various marketing roles at companies such as Accruent, IBM, and Lenovo, and possesses expertise in areas including digital marketing, trade marketing, and market intelligence.
Current Role as Marketing Automation Manager
Bruno Henrique Pacheco currently holds the position of Marketing Automation Manager at Accruent, a role he has occupied since 2023. In this capacity, he focuses on implementing marketing automation strategies that enhance operational efficiency and drive results. His responsibilities include overseeing marketing programs, analyzing performance metrics, and optimizing campaigns to achieve business objectives.
Previous Experience at Accruent
Prior to his current role, Bruno served as a Senior Marketing Automation Specialist at Accruent from 2022 to 2023. During this year, he contributed to the development and execution of marketing automation initiatives, leveraging his expertise to improve customer engagement and streamline marketing processes.
Education and Expertise
Bruno holds a Mestrado em Administração de Empresas from FGV - Fundação Getulio Vargas, completed in 2017, and a Bacharel in Comunicação Social - Publicidade e Marketing from FAAP - Fundação Armando Alvares Penteado, obtained in 2009. He also completed a course in Inbound Marketing at ESPM Escola Superior de Propaganda e Marketing in 2016. His educational background supports his specialization in areas such as BTL Communication, Trade Marketing, Market Intelligence, Digital Marketing, and Automation Marketing.
Professional Background in Marketing
Bruno has over 13 years of experience in the information technology market segment in Brazil. He has held various marketing roles, including Product Marketing Consultant at Serasa Experian from 2020 to 2021 and Marketing Specialist at IBM from 2009 to 2014. His tenure at Lenovo as a Senior Marketing Analyst from 2014 to 2020 further solidified his expertise in managing marketing programs and driving brand awareness.
Skills and Competencies
Bruno possesses strong analytical skills and is results-oriented, with a focus on building relationships within the industry. His competencies include managing marketing programs involving KPIs, channel marketing, budget management, ROI analysis, promotional calendars, and product distribution. He has significant experience in strategic and tactical marketing initiatives, including product launches and sell-out improvements.