Hedieh Ekhlasi
About Hedieh Ekhlasi
Hedieh Ekhlasi serves as the Sr. Director of Digital Demand & Experience at Accruent, where she focuses on data analytics and innovative digital marketing strategies. With a strong background in web marketing and engineering, she has held key positions at several technology companies and has advanced academic qualifications in marketing and engineering.
Current Role as Sr. Director Of Digital Demand & Experience
Hedieh Ekhlasi currently serves as the Sr. Director of Digital Demand & Experience at Accruent. She has held this position since 2024, working remotely from the London Area, United Kingdom. In this role, she is responsible for overseeing digital demand generation and enhancing customer experience through innovative strategies.
Previous Experience at Accruent
Prior to her current role, Hedieh Ekhlasi worked at Accruent as the Director of Digital Demand and Web Experience from 2023 to 2024. Her tenure at Accruent began in 2021 when she joined as a Senior Web Marketing Manager, a position she held until 2023. During her time at Accruent, she focused on digital marketing initiatives and web experience improvements.
Professional Background in Web Marketing
Hedieh Ekhlasi has extensive experience in web marketing, having worked at several notable companies. She served as the Web Marketing Manager - Globalization at Okta from 2019 to 2021 and as the Web Marketing Manager at Splunk from 2017 to 2019. Her roles involved managing marketing strategies and enhancing online presence in competitive markets.
Educational Background
Hedieh Ekhlasi has a strong educational foundation in marketing and engineering. She studied at the University of Birmingham, earning a Bachelor's Degree in Computer System Engineering with Business Management from 2008 to 2011. She furthered her education with a Master's degree in Computer Engineering from UC Santa Barbara in 2013. Additionally, she completed a Diploma in Digital Marketing at Oxford College of Marketing in 2021 and participated in the Digital Marketing Strategies program at Kellogg Executive Education from 2018 to 2019.
Technical and Analytical Skills
Hedieh Ekhlasi is adept at leveraging data analytics to optimize marketing efforts. She emphasizes the importance of data-driven decision-making in her roles. Her technical background, combined with her marketing expertise, allows her to implement innovative strategies that drive growth and achieve business objectives.