Jennifer Wilson
About Jennifer Wilson
Jennifer Wilson serves as the Vice President of Product and Brand Marketing at Accruent, bringing nearly 20 years of experience in B2B software marketing. Her career includes key roles at various companies, where she specialized in competitive intelligence and marketing programs.
Current Role at Accruent
Jennifer Wilson serves as the Vice President of Product and Brand Marketing at Accruent. She has held this position since 2024, contributing to the company's marketing strategies and product development initiatives. Her role involves overseeing brand marketing efforts and enhancing product visibility in the market.
Previous Experience at Kaufman Hall
Jennifer Wilson worked at Kaufman Hall from 2014 to 2020, where she held multiple roles including Director of Marketing and Senior Director of Product Marketing. During her tenure, she focused on developing marketing strategies that supported the company's growth in the healthcare and financial sectors.
Experience in B2B Software Marketing
With nearly 20 years of experience in B2B software marketing, Jennifer Wilson specializes in competitive intelligence, sales and partner enablement, and marketing programs. Her expertise encompasses SaaS, product management, and go-to-market strategies, aimed at driving revenue growth and market expansion.
Educational Background
Jennifer Wilson earned her Bachelor of Business Administration in Marketing from The University of Texas at Arlington, where she studied from 1993 to 1997. This educational foundation has supported her extensive career in marketing and product management.
Career Timeline
Jennifer Wilson's career includes various roles across multiple organizations. She began as an Account Manager at DSS Research in 1997, later serving in positions such as Research Analyst at Unicru and Senior Product Manager at Webtrends. Her career has spanned different sectors, including healthcare, higher education, and financial institutions.