Andrea Luigelli, MBA
About Andrea Luigelli, MBA
Andrea Luigelli is a Senior Marketing Manager at Acer, recognized for enhancing digital marketing strategies across the EMEA region. With a strong background in both traditional and digital marketing, he has successfully managed complex campaigns and implemented innovative processes at the company.
Work at Acer
Andrea Luigelli has held multiple roles at Acer, showcasing a progressive career in marketing. She began as a Digital Project Manager in eCommunication and eTechnology within Global Marketing and Branding from 2009 to 2012. Following this, she served as a Global Web Operations Analyst for five months in 2009. In 2012, she transitioned to the role of Digital Marketing Manager for one year. Since 2013, she has been the Senior Marketing Manager for the EMEA region, where she has implemented innovative marketing processes and enhanced digital marketing strategies.
Education and Expertise
Andrea Luigelli holds an MBA in Economics - Business Administration from MIP Politecnico di Milano, where she studied from 2008 to 2009. She also studied at Università degli Studi di Parma, earning a degree in Economics with a specialization in Marketing from 2001 to 2006. Her educational background has equipped her with a strong foundation in both traditional and digital marketing, enabling her to manage complex marketing campaigns effectively.
Background
Before joining Acer, Andrea Luigelli gained experience in various marketing roles. She worked as a Market Researcher at Fiat Auto for one month in 2007 and served as an Assistant Brand Manager at Perfume Holding for one year. Additionally, she contributed to an Employer Branding Project at Politecnico di Milano for six months in 2008. This diverse background has enriched her marketing acumen and project management skills.
Achievements
Andrea Luigelli has been instrumental in executing numerous successful marketing campaigns at Acer. Her strong passion for organizing complex projects has contributed to increased engagement and brand visibility in the EMEA market. She has effectively integrated creative solutions into marketing strategies, drawing inspiration from her love for travel and photography, which enhances her professional insights.