Craig Booth

Craig Booth

Country Manager @ Acer

About Craig Booth

Craig Booth is a Country Manager at Acer, where he has worked since 2018. He has extensive experience in the technology sector, having held various managerial roles at companies such as Lenovo, Samsung Electronics, and Acer across multiple countries.

Current Role at Acer

Craig Booth serves as the Country Manager at Acer, a position he has held since 2018. He operates from Taipei City, Taiwan, where he oversees various strategic initiatives and business operations for the company. His role involves managing the company's market presence and driving growth in the region.

Previous Experience at Lenovo

Before joining Acer, Craig Booth worked at Lenovo as the UK and I Consumer Head of Business Management from 2014 to 2017. During his tenure in Peking, Beijing, China, he was responsible for overseeing business management strategies and operations within the consumer segment.

Tenure at Samsung Electronics

Craig Booth has extensive experience at Samsung Electronics, where he held multiple positions from 2008 to 2014. He served as Sales Manager and later as Commercial Manager for Computing in Budapest, Hungary. Additionally, he was the Head of Category for Tablet and Computing, focusing on product management and sales strategies.

Career at Xma

From 1999 to 2008, Craig Booth worked at Xma as a Purchasing Manager in Nottingham, United Kingdom. His responsibilities included managing procurement processes and supplier relationships, contributing to the company's operational efficiency.

Early Career at Croda

Craig Booth began his career at Croda, where he worked as a Buyer from 1995 to 1999 in Yorkshire, North Yorkshire, United Kingdom. This role involved sourcing materials and managing supplier contracts, laying the foundation for his future roles in business management and procurement.

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