Cristina Pez
About Cristina Pez
Cristina Pez serves as the EMEA Director of Education, Sales & Marketing at Acer, where she has worked since 2009. With a strong background in business development and marketing, she has held various leadership roles in the technology sector and has pursued extensive education in leadership and digital marketing.
Work at Acer
Cristina Pez has served as the EMEA Director Education | Sales & Marketing at Acer since 2009. In this role, she manages execution management across the EMEA region, ensuring strategic alignment and effectiveness by collaborating with local sales and marketing teams. Her responsibilities include designing digital marketing strategies, defining success metrics, and prioritizing initiatives aimed at enhancing brand awareness and lead generation. Additionally, she has developed and expanded the Education ecosystem at Acer, focusing on partnerships with channel partners, alliance partners, independent software vendors (ISVs), and educational institutions to meet the skills needs of the 21st century.
Education and Expertise
Cristina Pez has a strong educational background that supports her career in sales and marketing. She studied at London Business School, completing a program in Essentials of Leadership in 2015. She also holds a Master’s Degree in Digital Marketing & Communication from 24ORE Business School, which she achieved in 2016. Furthermore, she attended IMD Business School for the Orchestrating Winning Performance program in 2015. Her foundational education includes a diploma in Foreign Languages from Liceo Linguistico - Varese, completed in 1982.
Previous Work Experience
Before joining Acer, Cristina Pez accumulated extensive experience in various roles within the technology sector. She worked as a Business Development Manager for Fujitsu Technology Solutions in the EMEA region from 2004 to 2009. Prior to that, she served as the Marketing Manager at Computer 2000 from 1990 to 1995. Cristina also held the position of SMB & Channel Sales Director at Lexmark International, Inc. from 1998 to 2003, and worked as a Marketing Manager at Praim Srl from 1995 to 1997. This diverse experience has contributed to her expertise in sales and marketing.
Professional Development
Cristina Pez has engaged in various professional development opportunities to enhance her skills in leadership and marketing. In addition to her formal education, she completed the Essentials of Leadership program at London Business School and the Orchestrating Winning Performance program at IMD Business School, both in 2015. These programs have provided her with valuable insights and strategies that she applies in her current role at Acer.