徐允中
About 徐允中
徐允中 is a Director at Acer, where he has worked since 2017, having previously held various managerial roles within the company. He has a strong background in industrial design and marketing, contributing to significant projects focused on sustainability and brand transformation.
Current Role at Acer
Currently, the individual holds the position of Director at Acer, a role they have occupied since 2017 in Taipei City, Taiwan. In this capacity, they oversee various strategic initiatives and contribute to the company's overall direction and growth. Their leadership is instrumental in aligning Acer's marketing and design strategies with contemporary market demands.
Previous Positions at Acer
Prior to their current role, the individual served in multiple capacities at Acer. They worked as a Senior Manager from 2015 to 2017 and as a Brand Experience Manager from 2004 to 2014. Additionally, they held the position of Key Visual and Video Production Manager for one year from 2014 to 2015. These roles involved significant contributions to marketing and branding efforts within the company.
Education and Expertise
The individual studied at 國立成功大學, where they earned a Bachelor's degree in Industrial Design from 1981 to 1985. They furthered their education at 倫敦大學金匠學院, achieving a Master's degree in Future Design from 2002 to 2003. This educational background provides a strong foundation for their expertise in design and marketing strategies.
Sustainability Initiatives at Acer
The individual spearheaded the redesign of eco-friendly packaging at Acer, collaborating closely with the company's sustainability office. This initiative aimed to ensure the longevity of the project while promoting environmentally responsible practices within the organization. Their efforts reflect a commitment to integrating sustainability into Acer's business model.
Marketing and Branding Contributions
The individual played a pivotal role in transforming Acer's global marketing department. They focused on enhancing the brand's value beyond traditional computer offerings, emphasizing eco-design and corporate social responsibility. They also managed a six-person integrated marketing and planning team, executing eight global digital campaigns in collaboration with international advertising agencies.