Germano Couy
About Germano Couy
Germano Couy serves as the General Manager for Latin America at Acer, a position he has held since 2017. He has extensive experience in the technology sector, having previously worked in various leadership roles at companies such as Positivo Informática and MEGAWARE INDUSTRIAL LTDA.
Work at Acer
Germano Couy has served as the General Manager for Latin America at Acer since 2017. In this role, he is responsible for overseeing the company's operations and strategic initiatives in the region from the Miami, Florida office. Prior to this position, he worked as the Country Manager for Brazil from 2014 to 2017, where he managed Acer's business activities in the Brazilian market.
Previous Experience in Leadership Roles
Before joining Acer, Germano Couy held several leadership positions. He was the CEO of MEGAWARE INDUSTRIAL LTDA from 2010 to 2012, where he directed the company's operations in São Paulo. Additionally, he served as the VP of Mobility at Positivo Informática from 2012 to 2014. Earlier in his career, he was the Sales and Marketing Director at MEGAWARE INDUSTRIAL LTDA from 2004 to 2010 and the Enterprise Sales Director at Bell Microproducts from 2002 to 2004.
Education and Expertise
Germano Couy has a strong educational background. He studied at the Massachusetts Institute of Technology (MIT), where he focused on Digital Communication and Media/Multimedia, achieving a certification in Digital Transformation in 2019. He also attended the MIT Sloan School of Management, earning a certification in Organizational Design for Digital Transformation in 2020. Additionally, he holds a Bachelor of Business Administration (BBA) from Universidade Paulista and an MBA in Marketing/Marketing Management from BSP - Business School São Paulo.
Industry Relationships and Contributions
Germano Couy has established extensive business relationships with Asian enterprises, particularly in Taiwan and Mainland China, over a span of more than 15 years. He possesses high-level contacts within the semiconductor industry, including companies like Intel, AMD, Qualcomm, and Mediatek. Couy actively participates in government policy proposal meetings aimed at tax incentives and has contributed to defining strategic share policies for the retail market.
Achievements in Manufacturing and Operations
Germano Couy played a significant role in planning and building a computer factory, where he oversaw various aspects from market analysis to production logistics. He has a comprehensive understanding of Lean Manufacturing processes, which enhances operational efficiency. His experience includes defining marketing practices that improve brand visibility and sales performance.