Igor Drach
About Igor Drach
Igor Drach is a business unit leader for consumer notebooks at Acer, where he has worked since 2018. He has a background in marketing and retail management, with previous roles at Lenovo, ELKO Group, and Arena City.
Current Role at Acer
Igor Drach serves as the Business Unit Leader for Consumer Notebooks at Acer, a position he has held since 2018. In this role, he oversees the strategic direction and operational management of consumer notebook products in Ukraine. His leadership contributes to the development and execution of marketing strategies aimed at enhancing Acer's market presence and product offerings in the consumer segment.
Previous Experience in Retail Management
Prior to his current role at Acer, Igor Drach worked as a Retail Manager at Acer from 2016 to 2019. His responsibilities included managing retail operations and driving sales performance in Kyiv City, Ukraine. Before that, he held the position of LFR Manager at Lenovo from 2013 to 2016, where he focused on retail channel strategies and customer engagement.
Background in Retail Channel Management
Igor Drach has extensive experience in retail channel management. He worked at ELKO Group as a Retail Channel Manager from 2007 to 2013, where he was responsible for developing and implementing retail strategies. His career in retail management began with a role at Arena City as a Marketing Group Leader for a brief period in 2006.
Education and Academic Background
Igor Drach studied at the National Technical University of Ukraine 'Kyiv Polytechnic Institute' from 1999 to 2005, where he earned a Master of Science (MS) degree. He also attended Technical Liceum KPI, which provided him with foundational technical knowledge. His education has equipped him with the skills necessary for his roles in the technology and retail sectors.